Energize Your Day with a Beautiful Breakfast

The collaboration with Nový Den centered on creating packaging that would resonate with customers looking for a delightful and nutritious start to their day. The packaging was designed to evoke a feeling of warmth, energy, and exploration. Each element, from the city silhouette to the rising balloon, was chosen to symbolize the promise of a new day, appealing to those who view breakfast as more than a meal — but as a moment to embrace.

To highlight the ingredients and flavors, playful feather sketches and ingredient illustrations were incorporated, reinforcing the wholesome and natural qualities of the product. The combination of hand-drawn elements and a clean, modern design approach reflected both tradition and innovation, appealing to health-conscious consumers.

The outcome was a visually cohesive package design that emphasized natural ingredients, flavor, and quality, aligning perfectly with the Nový Den brand. Working closely with the client, we ensured each visual detail met their branding goals, resulting in a design that stands out on the shelf and attracts attention with both color and composition.

This project reinforced the power of effective package design in building brand identity and connecting with customers on an emotional level, helping them feel excited about choosing a healthy, tasty breakfast every morning.