Spacktra - Packaging Design

Small team specialising in big results in packaging design and private labels.

More than 18 years of experience and over 200 packaging designs per year make it a productive and credible company with clients in Slovakia, Czech Republic, Finland and previously Russia.

In very close cooperation with our sister company Jandl marketing and advertising, we also offer consultancy in marketing, brand naming, category management, quality or packaging materials according to trends and competition on the market. This is a very effective system especially for private labels.

Description of the working process

First of all, we try to understand the client's needs and expectations. Each customer is usually different. The more information we have, the better and more comfortable we can develop the design. Including technical drawing of the product/label, material of the package/label, printing technology and its limits, number of colours and other possible effects we can use, sample of the product and its package to handle and see it from all sides. If there are no limits, which is our favourite, we propose all these technical specifications to achieve the best result.

After all these inputs, we start researching the product category, its trends, other competitors and further possible developments.

Right after that, the real creative work can start, including the main idea, sketches, maquetes/work models, etc. Always thinking about the practical difference between what is on paper and reality. Usually we prepare at least 2 or 3 proposals which are consulted with the client during the process if necessary.

The final proposals include our design on technical drawing, 3D view to real product simulation, description of ideas and expected visual, potential ergonomic or other effects.

The proposal chosen by the client is then finalised to the best possible satisfaction of either the client or us.

Good sales then and the customer's smile are the best reward for us.