Authentic Packaging Design for Marshall's Alcoholic Beverages

The work on Marshall focused on enhancing the brand’s identity through impactful packaging design. The client wanted to highlight their Czech origins while ensuring the design would appeal to modern consumers. We worked together closely to understand the brand's values, such as suitable quality and tradition, and integrated them into the visual identity.

The final packaging design features bold illustrations of natural ingredients, like fruits and herbs, while the color scheme of dark backgrounds with vibrant accent colors ensures the product stands out. The Czech flag on the label adds a touch of national pride and authenticity, further strengthening the connection to its origins. Each bottle, whether it’s Chalupár, Peppermint, Meruňka, or Griotte, tells a unique story through its design. By leveraging the product's natural attributes and heritage, we were able to create packaging that speaks to the quality of the spirits while making it approachable for a wide range of customers.