Designing Premium Packaging for Organic Slovak Teas

In collaboration with the client, we designed a visually striking packaging concept that celebrates the rich heritage and tradition of Slovak herbal tea production. At the center of the design is a young herbalist girl depicted in a vintage, monochromatic style, symbolizing the company’s longstanding tradition. This design element pays homage to the history of handpicked herbs, a practice carried out by local women using wicker baskets in the Tatra fields.

The herbalist girl is complemented by colorful, detailed illustrations of herbs that represent the unique characteristics of each tea. These vivid elements in her basket and hair not only emphasize the variety and natural richness of the ingredients but also create a visually appealing contrast with the vintage aesthetic.

The typography was carefully selected to evoke a pharmacy-inspired style, highlighting the health benefits and medicinal properties of the teas. Throughout the process, we worked closely with the client to ensure the packaging reflected their values and resonated with both traditional and modern tea consumers. Each tea in the range was given a unique design that communicates its distinct properties while maintaining a unified, recognizable brand identity.

The final packaging also includes certifications and product information presented clearly, reinforcing the brand’s credibility. This series of designs effectively showcases the teas' Slovak origin and celebrates their handpicked, high-quality ingredients, distinguishing the products in a competitive market.