We were tasked with designing an appealing packaging design for Bonavita's soy-based meat substitutes. The project aimed to capture the essence of the vegan lifestyle, emphasize the product's high protein content, and align it with the client’s distinctive branding.
We approached this project by thoroughly analyzing the needs of Bonavita, a brand renowned for offering a wide range of food products. Soy-based items, though niche within their portfolio, are a growing segment requiring impactful representation to stand out. The focus was on presenting these products in a way that emphasizes their culinary adaptability and nutritional value.
To achieve this, we designed packaging that combines professional food styling photography with clean, modern layouts. Each design highlights how the soy products can transform into delicious meals, ensuring the consumer understands the versatility of the product. The inclusion of features like “Vegan” and “High Protein” ensures the packaging addresses key purchasing drivers for this audience.
Collaboration with Bonavita involved consistent feedback and iterations to align the design with their branding guidelines. The result is a collection of packaging designs that effectively capture attention while reinforcing Bonavita’s established identity as a versatile and trusted name in the food industry.
To find out more about our work for Bonavita Sójové, get in touch.
Get in touch >To find out more about our work for Bonavita Sójové, get in touch.
Get in touch >